The Rolex GMT-Master II "Pepsi" – specifically the 2013 iteration – has transcended its status as a mere timepiece. It’s become a coveted collector's item, a symbol of luxury, and a testament to Rolex's enduring legacy. Its vibrant bi-color bezel, iconic design, and association with exploration and travel have propelled it to legendary status, commanding prices far exceeding its original retail value. This article delves into the world of the 2013 Rolex GMT Pepsi, exploring its history, its current market value (often exceeding $119K+), and its place within the broader context of the GMT-Master II lineage. We'll also touch upon related models and the factors contributing to its remarkable price appreciation.
The 2013 Rolex GMT Pepsi: A Refresher
The 2013 Rolex GMT-Master II "Pepsi" (reference 116710BLRO) marked a significant return to form for the iconic watch. After a long hiatus of the classic blue and red bezel, Rolex reintroduced the beloved "Pepsi" color scheme on a modern, updated platform. This model featured a 40mm Oyster case, the robust and reliable Calibre 3186 movement, and the instantly recognizable ceramic bi-color bezel. The ceramic construction ensured superior scratch resistance compared to its aluminum predecessors, a key improvement that contributed to its enduring appeal. The sapphire crystal protected the dial, ensuring readability and longevity. The bracelet, a quintessential Oyster bracelet, offered comfort and durability.
The year 2013 holds significance because it represented the culmination of years of anticipation and speculation among Rolex enthusiasts. The reintroduction of the Pepsi bezel wasn't just a cosmetic change; it was a nod to the watch's heritage and a recognition of its enduring popularity. This re-release, with its modern improvements, tapped into the nostalgia and desire for a classic design updated with contemporary technology.
The Discontinued Status and Market Impact
The Rolex GMT-Master II "Pepsi" 116710BLRO is now discontinued, a fact that significantly contributes to its escalating value. Discontinued Rolex models often experience a rapid increase in price due to limited availability and increased demand. Collectors understand that once a model is discontinued, the opportunity to acquire it at the original retail price is lost forever. This scarcity drives prices upward, making it a highly sought-after piece in the secondary market. The 2013 model, in particular, holds a special place among collectors, representing a specific point in Rolex's history and design evolution.
Comparing the 2013 Model to Later Versions: 2020 and Beyond
The Rolex GMT-Master II "Pepsi" continued to evolve after 2013. The introduction of the Rolex GMT-Master II "Pepsi" in 2020 (reference 126710BLRO) saw further refinements, notably the introduction of the Calibre 3285 movement. This newer movement offered improvements in accuracy, power reserve, and overall performance. While both the 2013 and 2020 models boast the iconic Pepsi bezel, subtle differences in the dial, hands, and movement distinguish them. The 2020 model, while also highly sought after, has a different price trajectory due to its continued production (albeit with significant waiting lists). Understanding the differences between the models is crucial for collectors navigating the market. The Rolex Pepsi 2021 price, for instance, reflects the ongoing demand and the subtle changes introduced in the subsequent iterations.
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